Brigitte Küchen was awarded for the second time in the category „Industry Excellence in
Branding - Kitchen & Household Appliances awarded with a German Brand Award.
With the Brigitte Küchen household app offers the renowned kitchen furniture manufacturer from
Hiddenhausen useful utilities for everyday life. Starting with favourite recipes of the employees
about the possibility to transfer them simply by clicking on a shopping list.
In the integrative budget book all receipts and expenses can be logged.
In the future, there will be trend themes and decoration tips for the user within the app.
On June 21, 2018 a gala was held in the German Historical Museum in Berlin where the winners
of the German Brand Award were honored. More than 600 invited guests from Economy, culture
and media followed the exclusive invitation.
The German Design Award and the German Brand Institute honor successful brands, consistent
brand management and sustainable brand communication.
Of the more than 1,250 trademarks and projects submitted, around 20 percent were awarded
in several categories.
»More and more companies - as shown very clearly by the submission of entries for the German
Brand Award in the last three years - are consistently driving the digitization of their brands at
all levels and are working to improve the user experience. They focus in particular - not only
on the new digital possibilities -increasingly focused on customer-centric product and service
design as a strategic success factor.
Source: Rat für Formgebung – German Design Council